Chef Jay has always been on the search for snacks that were organic and tasty. In 2009, Jay started crafting small batches of bars made with the most wholesome ingredients he could find. With the inception of the legendary Detroit Crunch Bar, Jay knew that he was on the path to something special. After a wave of success, he later introduced the Mango Ginger, Vegan Apple and the Vegan Cacao Bars
Fast forward to 2017. Jay met a high-powered Yogi, Chris Forte, and exchanged books. After tasting the bars, Jay and Chris realized that there was massive potential in bringing the concept of WHY BARS to the world. WHY BARS would soon become known as the tastiest energy bars on the planet! Portable, quick and easy snacks that actually taste amazing.